Blog

Our Take on Testimonial Videos

TESTIMONIAL VIDEOS KEEP IT REAL Written by: Doug Morris Following word-of-mouth, one of the most persuasive methods of communicating an organization’s virtues to its target audience is through believable consumer and expert testimonials. Bright, personable and articulate individuals, expressing their true “unscripted” thoughts and feelings about a subject, will generally outperform paid actors when it [&hellip
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But wait….there’s more!

Sometimes in marketing you want to take the high road… sleek, lush imagery with clean graphics, a silky voiceover, and a tasteful soundtrack to let your audience know that what you’re selling is quintessentially refined. Other times you get together with your friends with a script that you wrote the hour before and wing it. [&hellip
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8 Things That Nearly Every Mockumentary Gets Wrong

I watched a lot of fake documentaries in preparation for Brick MADNESS – Like 50 or so feature-length ones. That’s around 75 hours of “work” and I say that because many of them were pretty bad. I have a soft spot in my heart because I feel for these filmmakers and live vicariously through them, [&hellip
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Brick MADNESS Movie Red Carpet Public Premiere!

After 8 years in the making, and a sold out Edwards Theater screening, Fresno-made feature film “Brick MADNESS” is proud to be having its Red Carpet Premiere at the Tower Theatre on Sept. 9th at 7:30pm. Best in Show meets King of Kong in this hilarious mockumentary about the 17th annual National LEGO Tournament – [&hellip
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Conducting Online Auditions for 4 Roles

Blare Media is casting 4 actors. Two for a “Life is in the Details” and two for “Professor Pixel”. The two projects are similar in nature. They will consist of 5 videos each that will be used online. The goal is to educate on the qualities of 4k ultra HD video, high dynamic range, wide [&hellip
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Guest Speaker: Filmmaker Justin McAleece

If you’re interested in movies – how they’re made – and why it took him 8 years to complete this one, then you don’t want to miss this talk. Justin McAleece will delve deep into the many processes of filmmaking with a keen approach to providing simple, useful tips that will help make you a [&hellip
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