top border
The Internet Changed Everything!

Connection! If you had to describe in one word how the Internet changed everything, it would
be connection. Businesses and personal relationships have changed due to the Internet’s
ability to instantly connect people globally through e-mail, websites and social networking
sites such as Facebook and Twitter. The immeasurable connection that the Internet created
has changed the way the world communicates, gathers and sends information, and markets
its products and services. However, this global connection has created a problem for the
local business in their local markets.


Why Internet Marketing?

Traditional advertising, in today’s highly competitive market, has proven to be insufficient in
helping many small businesses grow. Newspaper and Yellow Page readership continues to
decline, while the cost to run ads is increasing.

Why advertise in a declining market?
Why spend more money to reach fewer people?

A web presence in today’s online environment is a must for business owners that don’t
want to die a death of attrition as old customers leave to competitors that have a web
presence.

What is a Web Presence?

We all know the old saying, “What are the 3 most important factors in buying real estate?”
“Location, Location, Location!” Think of the Internet as the real estate of the 21st century.
The location of your online information matters. With over 1 trillion websites in the world
and growing, it’s not enough just to have your business somewhere online. To be
competitive, one must have their information where online traffic exists. Where does traffic
exist? Traffic is where people go to get their news, entertainment, sports scores, recipes,
shop, connect with friends, family and businesses on thousands of popular websites.
People look for information, products and services globally, nationally, regionally, and
locally on the premium pages of search engines. As a matter of fact, over 80% of people
never click beyond the first page. Traffic is on smart phones and GPS devices. A website
may get your business online, but not where your customer can easily find it. BLARE Media
specializes in getting clients a web presence and local online traffic.



bottom border