This project was a whole lot of fun! In the midst of PSY fever we were approached by a company called Blue Kai that is a big player in the Advertising Tech Sector, meaning that they deal with web marketing data. It may not be the sexiest of topics so they came to us to help make a great parody of the smash hit song with new lyrics that better fit their company. We shot it all in one day on the Canon 5DmkII. It was directed by Punit Dhesi, produced by Roy Leon and Jeff Smith was the gaffer.