Got perlite problems? Probably not, unless you’re either mining perlite or are responsible for keeping any number of cold boxes, tanks and tankers insulated. Working with illustrator Doug Morris & editor Jason Wada we created animated sequences to provide visual richness to an otherwise mundane mechanical process. These graphics and animations, when combined with a specific style of documentary videography, serve to explain and illustrate the mineral giant’s perlite capabilities simply and effectively.
Using sophisticated technical processes, the world leader in mineral-based specialties for industry, Imerys transforms a large variety of minerals into high value specialty products essential for its customers’ products or manufacturing processes. Imerys is a world leader with unique advantages” explains Gilles Michel, Chairman and Chief Executive Officer of Imerys.