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Television Commercials

Done correctly, television advertising has been proven time and time again as one of the most effective ways to drive sales of products and services. According to “The State of Media Democracy”, a survey conducted by Deloitte & Touche, 85% of consumers questioned say TV advertising still has the most impact on their decisions to purchase products, with online ads coming in second. As such, an intelligently planned network and cable television campaign can boost sales dramatically.

Sales-Focused Commercial Production

Television advertising can be effective if done correctly. The advertising spot must stand out from the competition while delivering an actionable message and positive branding impressions, all in an extremely condensed period of time. At BLARE Media, we recognize that while stunning visuals and creative ad copy are valuable, the bottom line is to drive traffic to your online or retail stores to generate revenue. In other words, we will never your sacrifice your business needs simply to satisfy our artistic wants. We want to help you sell, period.

We will work with your copy or script, or help you develop one. If all you have is a product and no idea what the pitch is, we will help you brainstorm until we get a high-impact concept that we can film.

Portability from Broadcast to Online Media

It is no secret that while broadcast television commercials still hold the most power in influencing customer purchasing decisions, online media is rapidly catching up. In fact, online advertising will most likely surpass traditional print and television advertising within a few short years. Establishing an online marketing presence is therefore crucial to anyone not wishing to be left behind in the marketing race, especially one which uses engaging video and interactive media like what we produce at Blare Media.

The commercials that we produce for television can be readily converted for online distribution via internet websites by our in-house technicians. This means that with one video shoot, you can obtain a TV commercial as well as spots for marketing via content sites like YouTube, Hulu, Vimeo and others. Viral marketing is not just an Internet meme or some advertising buzzword…it is an effective advertising tool when executed properly.

As experts in content production across many different platforms, BLARE Media can help you extract the most value from your advertising budget. Please call us today to discuss you project and get a quick, free quote based your needs and our years of television production expertise.
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