It’s great when we can make a spot that has a great cause behind it. We shot this with the guys at 183 Degrees and it was directed by Rory Phoenix. We rented out a retirement home for the day and were able to cast some great actors to really bring the story to life. The commercial was shot with our RED Epic camera which made a big difference when it came time to keying out all the colors but pink. A lesser camera would’ve made the colors much harder to separate but our lead editor Jason Wada was able to do a great job of it. I’ve found that it’s also easier to monitor a spot like this in black and white while shooting to get a good idea of the type of tone separation that we’ll be looking at when it’s all done. Thanks to a great crew and the great creative team at 183 Degrees.