We did this commercial in Los Angeles for one of our old clients, Michael, who used to run another client of ours and we have since developed a great working relationship with. This spot was made to promote a one-of-a-kind craft beer store that has so much to offer it was hard to fit in one piece. Our approach was definitely based on the “Sam Adams” sort of Americana feel that they have developed with their marketing. We wanted to portray a bit of the story behind the beer and help tell the story in that manner. Ian McAleece shot the spot with a RED Epic and Canon lenses.