This spot for Shop Clovis was great to work on but challenging in several ways. The central idea is to show people shopping, but the catch is that we couldn’t really show any brand names or overly specific purchases. In our approach to encompass all of the shopping options that Clovis brings we had to be conscious to never single any shops out. This led to some creative ways for us to get logos and storefronts out of the shots. Suzanne of BERTZ-ROSA strategy & creative concepted and directed the spot with help from Andrew Toschi and Hilary Malveaux. We shot the spot over the course of 2 of days with our Red Epic camera and a variety of indoor and outdoor lighting implements via our grip van rental package. We always enjoy working with these guys and look forward to more to come.
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