Over the last 10 years or so we’ve made well over 50 music videos. Many of them have been rap or hip hop related, but this was the first time we were able to take our music video sensibilities and apply them to a government project. We shot this all in one day in various spots all around Washington, DC. The highlight, however, had to be shooting on the steps of the Lincoln Memorial with the Washington Monument behind us. Not only were we able to shoot a really dynamic sequence, but because it was a gov. job we even had all the proper clearances!
This was a really dynamite time overall, and definitely a team effort. The project was produced by Greene Street Communications out of DC and edited in house by Jason Wada and Justin McAleece. It was shot by Ian McAleece and Justin McAleece, and gripped by Stuart Haight. The talent was provided by local high schools.